Joblogic · A.O.S.
Board · May 2026
Board briefing · Convergence plan

From microsite to mothership.

The plan to merge joblogic.ai into joblogic.com, and the gates that decide when.

Owner
Dan Plume, Content & Engagement
For
Board review
Decision
Framework, not date
The principle

We're not merging sites. We're maturing a category.

The site architecture follows the category, not the calendar. The microsite was always meant to dissolve. It is doing its job by being temporary. The day it disappears into joblogic.com is the day the category bet has paid off.

Merge too early

We absorb an unproven story.

The AOS category language has not yet been internalised by the market. Folding it into the main site dilutes the architectural claim before it has lift. The microsite stops compounding.

Merge too late

We pay a permanent twin-site tax.

Two domains, two narratives, two SEO footprints competing for the same buyer. The microsite becomes a beautiful argument floating off to one side while the main site does the dirty work.

The same pattern, again and again
Hubspot's 'Inbound'. Drift's 'Conversational Marketing'. Gong's 'Revenue Intelligence'.

Microsite establishes the category. Microsite gets absorbed into the mothership. The category becomes the brand's native tongue. The day no one remembers the microsite was ever separate, the bet has paid off.

What we're pacing against

Two clocks. Both must strike.

Convergence is not paced by a date. It is paced by readiness on two independent fronts. Move when both have struck, not before.

Clock 1 · Commercial proof

Does the product story stand up?

  • £1m+ ARR from AOS by end of 2026
  • Early access cohort proving the architecture
  • All 19 agents GA early 2027
  • Named customer references per buyer lens
Clock 2 · Category authority

Has the market accepted the language?

  • Microsite indexed and SEO-compounding
  • AEO citations on architectural queries
  • Pipeline qualified using AOS framing
  • Analyst recognition of the category

You can't merge the sites until both clocks have struck.

The plan, end to end

Four phases. Compressed timeline.

Each phase has a job, a window, and tactical work that earns it. Scroll to see the pieces of each phase build into view, one by one.

0Separation 1Reciprocity 2Inversion 3Singular
0
Phase 0 · Separation
Now → Dec 2026

Let the microsite compound.

Microsite builds category authority. Main site keeps converting on the existing platform story. We do not disturb the funnel that is funding the business.

·
Article cluster compoundsSix anchor articles publish across Q3–Q4. SEO authority builds.
·
Exec LinkedIn cadenceJim and Subhayu posting category POVs weekly.
·
Analyst conversations beginThree analyst briefings booked before year-end.
·
FAQ depth shippedThree batches of AEO-optimised answers go live.
·
Light bridge on main siteTasteful band funnels enterprise buyers to joblogic.ai.
·
Pipeline tagging beginsSales report which opps use AOS framing.
1
Phase 1 · Reciprocity
Q1 2027 · 19 agents GA

The two stories start cross-pollinating.

GA unlocks the moment. Both stories now stand up. They start referencing each other properly. The main site sprouts AOS surfaces. Industries get re-shot through the architectural lens.

·
Mirror the AOS pages/agentic-operating-system path live on joblogic.com.
·
Re-shoot industriesHVAC, Fire, Hard FM, Electrical reframed through AOS.
·
Persona lens pagesCommercial and Operational lens hubs surfaced.
·
Three conversion motionsDemo, talk-to-us, customer expansion. Each with its own CTA.
·
GA launch campaignCoordinated push: PR, analyst, customer story, exec keynote.
·
Microsite stays canonicaljoblogic.ai remains the AOS-curious entry point.
2
Phase 2 · Inversion
Mid 2027 · The flip

The AOS becomes the front door.

The board votes the gates. If all three clear, the hero flips. joblogic.ai begins 301 redirecting. SEO equity is inherited, not lost. The category becomes the brand's first impression.

·
Hero replaces heroMain joblogic.com hero becomes the AOS hero.
·
Platform pages descendFeature/spec pages move one click down the IA.
·
301 chain executesEvery joblogic.ai URL maps to a main-site URL.
·
IA inversionNav reorganised around lens-first, platform-second.
·
Sales enablement refreshAll decks, battlecards, talk tracks updated.
·
Analyst signal momentInversion paired with category report or named analyst quote.
3
Phase 3 · Singular
H2 2027 onwards

The category is the company.

One domain, one worldview, one conversation. joblogic.ai is a 301. joblogic.com is the Agentic Operating System. By the time anyone notices the change, we will have been here all along.

·
joblogic.ai retiredDomain held but only as a 301 anchor.
·
Legacy content prunedZombie pages from job-led era audited and dropped.
·
Use cases re-groupedAll proof points sit under the three architectural pillars.
·
Brand voice unifiedSales, CSM, PR, marketing all speak AOS natively.
·
Reporting consolidatesOne analytics stack. One pipeline taxonomy.
·
Next category POV beginsThe bet that follows the bet. Always be moving.
The Phase 2 decision

The board votes on the gates, not the date.

Three measurable conditions trigger the inversion. All must clear. Lock these in writing now, so the future board knows exactly what it is voting on.

Gate 01

AOS ARR run-rate at £3–5m

£1m2026
£2mQ1 '27
£3mQ2 '27
£5mGate

Why it matters. The product story is commercially load-bearing, not aspirational. The hero swap is justified by revenue, not by faith.

Gate 02

50%+ pipeline using AOS framing

50%+
of pipeline

Why it matters. The market has internalised the category language. Buyers arrive already speaking AOS. That is the unmistakable signal.

Gate 03

19 agents GA · 3+ refs per lens

Why it matters. The proof apparatus stands without hand-waving. Every persona has named customers we can point to.

Without all three, joblogic.com keeps converting and joblogic.ai keeps compounding. With all three, the brand flips with confidence.

The structural work

This is a rebuild, not a refresh.

The current main site is built around a job-led worldview. To absorb the AOS, it has to undergo structural change in five places. This is the work to budget and resource from H2 2026 onwards.

Area 01
Information architecture
From Product / Features / Industries / Resources / Pricing
To The Operating System / Commercial / Operational / Industries / Thinking
Area 02
Industry pages
From Pain points listed alongside flat feature lists
To Pain points promoted to architectural evidence under the three pillars
Area 03
Use cases
From Standalone feature stories without a unifying frame
To Categorised proof points: contract-native, compliance-by-architecture, exception-led
Area 04
Content hub
From Blog with mixed taxonomy and inconsistent voice
To Article cluster and FAQ batches as the spine. Legacy content audited and pruned
Area 05
Conversion pathways
From One motion: book a demo
To Three motions: demo, talk to us, customer expansion. Each with its own CTA and form
The big risk to name

By the time we flip, joblogic.ai will have 12+ months of compounding SEO authority.

SEO authority compounding on joblogic.ai
Today Phase 1 The flip
12+ months of authorityThat can be inherited cleanly, or vaporised in a fortnight. Migration owner decides which.
The ask
Named SEO migration owner appointed before Phase 1 starts. Migration brief written six months before the flip. Every microsite URL mapped to a main-site URL with full 301 chain integrity.
The ask

Approve the framework, not the date.

Three steps the board endorses today. Each builds on the last. The third only matters because the first two were done well.

1
Step one · Framework
Endorse the gate-based approach.
Convergence is triggered by readiness, not by calendar. The three Phase 2 gates are locked in writing today. Future boards inherit a decision-tree, not a feeling.
Unlocks: a credible plan the board can hold marketing to
2
Step two · Investment
Confirm investment in the rebuild.
joblogic.com cannot just absorb the microsite. It needs the five structural changes outlined. Budget and resourcing planned for H2 2026 onwards. This is the unsexy work that makes the inversion possible.
Unlocks: a main site capable of carrying the AOS story
3
Step three · Accountability
Name an accountable SEO migration owner.
Single point of accountability for the joblogic.ai to joblogic.com SEO inheritance. Appointed before Phase 1 begins. Owns the redirect map, the brief, the timing, the outcome.
Unlocks: 12+ months of compounding authority, inherited not lost
What they build to
A planned, evidenced, accountable flip. Not a leap of faith. Not a missed window. Not a Slack thread arguing about timing in 18 months.
Close

Operations in flow.
Growth in motion.

The microsite dissolves into the mothership the day the category bet has paid off. The plan above is how we know that day has come.